Baristas Coffee Company has a winning formula that combines the finest espresso and premium coffee beverages, brewed fresh from only the choicest beans, with the efficiency of a drive-through stand. But the real secret to the company’s success is the costume-themed aspect and overall execution, employing beautiful, friendly Baristas girls in exciting and engaging costumes as a way to draw in business.
BCCI has come up through the ranks in the competitive drive-through coffee market, developing a perfect mix of the best espresso, specialty coffees, blended teas, Italian sodas, smoothies, hot apple cider or hot chocolate, delicious sandwiches, and fresh-baked pastries, all cemented by an idea that harkens back to the class and style of 1950’s car hops, but with a decidedly more modern flavor. The company has even engaged New York City based Calip Dairies, Inc. with a comprehensive product development and distribution agreement to help launch a Baristas-branded ice cream line that will start with four flavors in one pint containers.
With a firm footprint via six established locations in Washington’s major markets like Seattle, Tacoma, and Kent, where BCCI has their flagship location, Baristas has subsequently opened doors in several key domestic markets. Baristas currently has a location in San Antonio, TX, one in Tampa, Fl, and two in Missoula, MT, as well as their newest location in gorgeous Fountain Hills, AZ, just outside Phoenix. Take a look at some of the specific locations and you can see the company’s technique at work, like the second location in Missoula being situated between the Lucky Strike Casino and Missoula County Fairgrounds, both high-traffic, high-energy venues.
Management has a strong sense that they have struck gold with a lightweight, highly-appealing concept that is very extensible, especially considering the refinement of their opening methodology that has effectively streamlined location identification and the amount of time needed to be up and running. New sites are cash flow positive within weeks of opening thanks to strong reception, and the location opening strategy has been trimmed down to a point where around only six months of activity resupplies the initial investment. The company is dedicated to doing whatever it takes to drive shareholder returns and take this exciting business model to the next level via a broader national platform.
A huge PR vector exists for BCCI in the form of a new reality series “Baristas,” based on the Baristas girls and developed by Mark Mayer at M&M Productions, in conjunction A. Smith & Co. Productions, producers of the successful “Hells Kitchen” series, a collaborative team that has produced such highly acclaimed shows as “Conspiracy Theory With Jesse Ventura” and “Sports Unfiltered With Dennis Miller.” Taking advantage of the popularity and logistics of the reality television format, the series showcases the beautiful women that make the brand such a success and follows them through fierce competition as they help expand the business into America’s most provocative coffee experience. The show itself has the potential to become one of the most popular reality programs on TV and will provide ample breathing room as BCCI continues to franchise the model.
Baristas is the hottest drive-through espresso property in the Northwest right now and the satellite locations are doing very well, giving the company a toehold in exceptional domestic growth markets with vast developmental potential. Turning the average coffee run into something exciting and convenient, while surprising customers with a diverse menu, Baristas as a business model has such low startup and operating costs that the franchising is bound to gain increasing momentum. This kind of concept, with an emphasis on friendly service, convenience, and perfectly brewed premium coffee, has the potential to captivate a huge segment of the existing market that is largely dominated by companies like Starbucks.
For more information on Baristas Coffee Company Inc., head over to the company’s website at: www.BaristasTV.com
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