Fund.Com, Inc. (ESVH.OB) Sees Opportunity in Connecting Equity Fund Buyers and Sellers and Has Backing of EQUITIES Magazine
This Financial Publishing, Advertising, and Licensing Company is focused on Investment Funds and has the backing of Equities Magazine, a Control Shareholder of the company. As investment funds have become the preferred Investment vehicle for US households, the company seeks to connect these buyers with sellers of the funds through its website.
Mutual Funds account for $22 trillion and ETFs account for $1 trillion in Equity Assets. These popular investment vehicles account for 25% of Total Household Assets and 50% of Households in the US hold Investment Funds in their portfolios. They see their target market as the 57 million individual investors in the US market. The tough part though for both Buyers and Sellers is finding a central area where they can interact and align both buyer’s needs and the funds benefits.
It is Fund.Com’s vision to become this central place for Financial Information. The business model of connecting buyers and sellers has proven very successful with e-companies such as Bankrate.com, Business.com, Lendingtree.com, Creditcards.com, and Morningstar. They intend to capitalize on this and leverage their access to advertising information through EQUITIES magazine to become a leading online Media advertising company.
Revenue streams will come from Advertising and Index Licensing while advertising income will be based on performance of search directory at Funds.com. Index licensing revenue will come from the Licensing of certain asset based Indexes to Funds.
Since Fund.com is an easily remembered name, it has the advantage of being at the top of search engine indexes, allowing it to capture a larger audience. In addition, it has access to EQUITIES magazines advertising and informational databases. By bringing these competitive advantages together and capitalizing on this enormous market, Fund.Com has the opportunity to become a leading pioneer of Online Fund marketplaces.
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