Today, PeopleString, a company on the bleeding edge of integrated social marketing, which has made a name for itself with the “Insta Portal” that virtualizes the net into custom homepages for users, who can then leverage social connections and normal internet activity to generate capital through the building of a personal financial network, signed a letter of intent (LOI) to acquire 51% of BiLo Media, Inc., whose revolutionary Myingo (site/card) framework will provide consumers massive fuel savings at some 20k brand name pumps, just in time for the busy summer travel season.
Additionally, 25-year veteran business growth management, finance, operations, and (private/public) capital formation giant, Scott Harkness, current CEO of BiLo, will move to the CEO slot at PLPE, bringing his extensive experiential knowledge to the helm of the company.
The LOI calls for purchase of 51% of BiLo in exchange for 10M shares of PLPE restricted common stock (subject to due customary due diligence and approval by both companies).
BiLo’s Fuel Savings MYINGO Member Card should make serious waves this summer, as a discount pre-paid gas card that works at some of the nation’s largest retailers, saving consumers on average as much as $0.12-18 cents/gallon, will be hungrily sought after by a summer market full of people tired of high fuel prices and looking to go on vacation.
BiLo intends to expand this program to include more national retailers and restaurants, integrating with PeopleString, offering it to their members, supercharging the current national advertising campaign for the PeopleString Social network and “Share it Up” social coupon platform. A BiLo engine/suspension driving a PeopleString social network chassis, this is the vehicle that you will see on America’s roads this summer, as the BiLo marketing team steps up to the plate and takes control of these extant PLPE operations.
President and CEO of PLPE, Darin Myman, was extremely excited to have Harkness take the reins of PLPE, confident that Scott and his team of industry experts will execute superbly on the task of making PeopleString a household name. The vast advertising, marketing, and e-commerce capabilities evident in the perfectly timed adding of BiLo’s gasoline discount program caught the neck of the rising fuel cost trend, brilliantly showcasing management’s grasp of market dynamics and the technical framework required to achieve success.
Something the two companies have in common is a firm grasp of integrated social media networking and how it pertains to engineering truly 21st century, symbiotic marketing, and product distribution webs.
Harkness emphasized this congruity, citing the dynamic, popular social platform for which PeopleString is known (implemented via an intuitive, no-fuss, no nonsense Insta Portal that captures the web for consumers in one easy homepage), and the broad national Merchant relationships BiLo Media has access to, as a perfect combination. All the right elements come together in this deal, with the most powerful aspects of social marketing, media, and commerce now fused into the machinery of PeopleString. A solution emerges in the underlying logistics that is unprecedented for the end user in terms of appeal; families can now obtain life essentials at unbeatable savings, all within a framework of simplified, reloadable offering, as well as easy redemption.
The ability of people to build social financial empires that benefit them in a compounding, cyclical manner, where they earn when others in their string earn, is something that tantalizes the imagination of consumers and tickles the pocket book. People already visit sites, use apps, play games, use social networks, and read contact emails online every day, the PeopleString Insta Portal captures and virtualizes the process, making it fun and easy to make money while doing things already done daily.
For more information on PeopleString: www.PeopleString.com and www.PeopleDeals.com
For more information on BiLo Media: www.BiLoMedia.com
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