The key business strategy for Amaru, Inc. (and its affiliates), is to establish itself as a diversified media company specializing in the interactive media industry. It seeks to provide and create a new generation of entertainment-ondemand and education-on-demand, using the latest broadband, ecommerce and communication technologies with access to international content and programming.
For broadband, the company delivers both wired and wireless solutions, TV sets, PDAs and streaming via computers.
Amaru plans to follow a two-fold growth strategy:
1. The company plans to secure a vast range of content deals. It has already made notable strides in this area by securing substantial content outside of Hollywood .
2. Amaru is simultaneously securing far-reaching distribution deals to distribute its content in global markets which were previously inaccessible, but can be reached today due to the advent of broadband.
Amaru, Inc., conducts operations through three segments, which are discussed in detail below:
· Entertainment Services: Video-on-demand services for education and entertainment, generating revenues from advertising, subscriptions, online games and e-commerce.
· Digit games
· E-travel Services
Broadband technology allows the delivery of content for television screens, personal computers, PDA, 3G hand phones and enables e-commerce facilities.
AMRU — Amaru, Inc.
112 Middle Road
#08-01 Middland House
Phone: (65) 6332-9287
Colin Binny, President; Francis Foong Keong Kwong, CFO
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