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StockGuru Blog: Tootie Pie (TOOT) Meeting Growing Consumer Demand

TOOT UP AS MUCH AS 53% SINCE COVERAGE INITIATED

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Are you thinking THANKSGIVING AND PIE? Are you thinking SECOND QUARTER RESULTS ARE JUST AROUND THE CORNER?

Tootie Pie has advised that their sales are up, the regions are expanding exponentially, and their ability to ship longer distances with their new freezing process is in high gear.

Second quarter results have the potential to be amazing, but third quarter … could be incredible.

Tootie Pie is following the golden rule in sales: they are providing product that the market demands. Their pie recipe has recently been modified to completely eliminate the transfat. Their pies are recognized as premium pies.

Cakes and pies are experiencing a strong resurgence in American life and the market which is experiencing the sharpest growth and demand is the market Tootie Pie has recently addressed:

  1. The Healthy Market
  2. The Premium Market

A recent Mintel forecast of sales of cakes and pies in US retail outlets, in-store bakeries and independent bakeries indicates this category is expanding and will reach almost $6Billion by 2007.

Tootie Pie is right on target in terms of delivering precisely the product which is most appealing to consumers:

The sections which address: Cakes and Pies – US – October 2007, suggests that if manufacturers improve the nutritional profile of their products they will appeal to mothers looking for healthier options for their children, as well as to baby boomers, who are generally more health conscious. Tootie Pie has done this by eliminating the transfats from their pies while maintaining taste!

They eliminated the transfats and NO ONE NOTICED!

Healthier products could be lower sugar or all-natural varieties, as well as products made with whole grains and superfood ingredients, such as nuts and fruits that are high in antioxidants. According to Mintel’s research, 63 percent of cake and pie eaters say they would like to see healthier options on the market.

This is a fragmented industry which provides an incredible opportunity for Tootie Pie: The US market for cake and pie products is currently led by three main players: Interstate Bakeries Corporation (IBC) and McKee Foods Corporation, which both maintain a 13.2 percent share of the market. George Weston Baking is the third largest supplier, with a 7.4 percent share of the market.

This industry has left an opening so wide you could drive an eighteen wheeler full of Tootie Pies through it: IBC and McKee both saw sales decline from 2004-2006, and Mintel points out that these companies have “not offered much” in way of premium or healthy choices.

Time for a second interview with the CEO. Tootie Pie is hitting a home run!

Download MP3 Audio of the interview:

http://www.stockguru.com/audio/toot10082007.mp3

Download Windows Media Audio of the interview:

http://www.stockguru.com/audio/toot10082007.wma

First Base: Wholesale Sales UP.

Second Base: Corporate Sales UP.

Third Base: New website for online Orders!

Home RUN: Distribution of Tootie by with FOX DVD to 174 Retailers!

Those 174 Retailers are very significant retailers.

To Date — No one who has ever tasted a Tootie Pie DID NOT WANT MORE!

Hear Don Merrill, CEO of Tootie Pie, discuss the serendipity world of PIE!

Tootie reported last week: it expects to report its second highest non-seasonal quarterly revenue to date, with revenues increasing approximately 100% over the same quarter of 2006.

2007-09-28 09:50 – Tootie Pie Company (TOOT) – Fox Has the Movie — Tootie has the Pie!

2007-09-27 16:00 – Twentieth Century Fox Home Entertainment Partners With Tootie Pie Company (TOOT) for Waitress DVD Release

2007-09-20 13:55 – TootiePie (TOOT) – Baking Pies, Selling Pies, Telling the Pie Story

2007-09-20 12:52 – Tootie Pie Company (TOOT) Attends SYSCO “Holiday Showcase” and Signs Marketing Agreement

2007-09-12 10:03 – Tootie Pie (TOOT) History in the Baking!

2007-09-11 09:03 – Tootie Pie (TOOT) Signs Corporate-wide Marketing Agreement with Ben E Keith Foods

2007-08-31 21:00 – Tootie Pie (TOOT) – The Basic Recipe for Success

2007-08-29 16:00 – Tootie Pie Company (TOOT) Opens Another Sales Region

2007-08-27 09:29 – Tootie Pie (TOOT) and On The Go Technologies (ONGO)

2007-08-23 12:30 – Tootie Pie (TOOT) If You Bake It They Will Come – Big Day in Houston Yesterday!

2007-08-23 09:43 – Tootie Pie (TOOT) – SmallCap Sentinel Report On Leading Food Service Companies Released

2007-08-22 11:13 – StockGuru.com Announces a New Executive Interview With Don Merrill of the Tootie Pie Company (TOOT)

2007-08-21 11:24 – Tootie Pie (TOOT) and EastBridge Investment Group (EBIG)

2007-08-20 10:00 – Tootie Pie (TOOT) – Expanding Gross Margins Should Continue into Big Selling Season this Fall and Winter

2007-08-14 17:28 – Tootie Pie (TOOT)

2007-08-10 10:40 – Tootie Pie (TOOT) – ThermaFreeze a Cool Deal for Potential Revenue

2007-08-03 13:00 – Tootie Pie – Reducing Trans Fats 21st Century Smart

2007-08-02 12:00 – Tootie Pie – Transfat Recipe Code for BUY OUT?

2007-08-02 09:49 – Tootie Pie and IDGLOBAL

2007-07-20 10:30 – Tootie Pie Keeping Very Good Company

2007-07-18 12:00 – Tootie Pie Company Inks First Ever Ben E. Keith Marketing Agreement

2007-07-12 18:00 – Tootie Pie Company, Inc. (OTCBB: TOOT)

2007-07-12 09:49 – Tootie Pie Company Receives Largest Single Order

2007-07-05 12:12 – Tootie Pie Ready for Growth

2007-07-02 09:30 – StockGuru.com Announces a New Executive Interview With Don Merrill of the Tootie Pie Company

2007-06-29 10:30 – StockGuru Podcast Featuring Don Merrill of Tootie Pie Company, Inc. (OTCBB: TOOT)

2007-06-26 10:10 – Tootie Pie and Sports Pouch Beverage

2007-06-24 18:00 – Tootie Pie – Cash Flow Dream Scenario Promotes Growth!

It’s a great story! Fox has a new movie out soon: The Waitress.

If you bake it they will come!

Website: www.tootiepieco.com

View the StockGuru Profile for Tootie Pie

TootiePie Company, Inc.
129 Industrial Drive
Boerne, TX 78006
Phone: (210) 737-6600
Fax: (210) 237-4750

Website: www.tootiepieco.com

StockGuru.com is owned and operated by Pentony Enterprises LLC, 9555 Lebanon Road, Suite 103, Frisco, Texas 75035. Telephone: (469) 252-3030. Web: StockGuru.com. Email: Publisher@stockguru.com.

Disclosure: Pentony Enterprises LLC has been compensated $23,000 directly from the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

Forward Looking Statement: This release contains “forward-looking statements” based on current expectations but involving known and unknown risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. The Company’s plans and objectives are based on assumptions involving judgments with respect to future economic, competitive and market conditions, its ability to consummate, and the timing of, acquisitions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company’s control. Therefore, there can be no assurance that any forward-looking statement will prove to be accurate. The Company makes no undertaking to update such forward-looking statements. Except for the historical information contained herein, the matters discussed in this release are forward-looking statements. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See filings with the Securities and Exchange Commission, including, without limitation, recently filed Form 10-KSB and 10-QSB.

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