Younger America announced that it is targeting an $8.5 billion market and identifying additional distribution channels for its products. The company is developing a direct programming infomercial campaign to distribute the Wave Shield and the MEDLIGHT 630PRO.
The Wave Shield is known to block up to 97% of electromagnetic radiation without affecting sound quality. MEDLIGHT 630PRO temporarily relieves minor aches and pains using narrow-band, near infrared energy.
Last year, Americans spent more than $8.5 billion on products after watching infomercials. Direct Programming offers companies a way to introduce new products to consumers and establish brand name recognition. Previously, Younger America and Life Without Pain successfully sold 3,715 MEDLIGHT(TM) 630PRO devices on the Home Shopping Network.
The Chairman and President of Younger America, Irwin Newman, stated, “We are developing a direct programming campaign to market our products to consumers. Younger America and Life Without Pain have already seen success from the Home Shopping Network and we look forward to presenting the Wave Shield and MEDLIGHT(TM) 630PRO to consumers.”
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