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Adaptive Medias, Inc. (ADTM) Providing Cross-Platform Advertising Solutions to Meet the Needs of the Multi-Screen World

Adaptive Medias is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company’s proprietary Media Graph platform provides the necessary tools for clients to easily and effectively monetize digital video across all screens through a single centralized solution. As one of the first digital video players built specifically for the mobile world, ADTM’s platform enables ad servers to use a single response format across multiple publishers and video players, effectively streamlining digital marketing efforts while addressing a full range of devices.

In addition to its seamless device integration, ADTM provides value to marketers through access to its leading programmatic marketplace. As an established presence in the growing programmatic marketing industry, ADTM could be in a strong position to realize considerable growth in the months to come. Programmatic ad buying is an increasingly popular automatic alternative to traditional digital advertising purchasing methods. According to a report by CMO, programmatic ad spending in the U.S. topped $10 billion in 2014, and that figure is expected to double by 2016. Of that spending, more than 44 percent was attributed to mobile marketing solutions.

Earlier this month, ADTM provided an update on its recent market progress. In order to promote improved gross margins, the company announced a shift in focus toward its industry-leading Media Graph platform, leaning less on its lower-margined marketplace solutions. This strategy, in addition to ADTM’s recently implemented cost reduction plan and strong revenue pipeline, is expected to help the company achieve positive cash flow earlier than previously anticipated.

“We took a number of important actions in the first half of 2015 to support our long-term growth,” Omar Akram, president and chief financial officer of ADTM, stated in a news release. “These actions include the continued rollout of our Media Graph platform, a reduction in operating costs and securing additional capital… [enabling] the company to accelerate revenue growth, improve margins and slow our burn rate moving us closer to profitability.”

In the first quarter of 2015, ADTM gave prospective investors a preview of its market potential by posting significantly improved results. The company realized a 60 percent year-over-year increase in revenues for the period, which is traditionally the quarter with the lowest advertising spending of the year. Moving forward, ADTM will look to build on these strong results, leveraging its refocused business strategy in order to promote sustainable returns in the future.

For more information, visit www.adaptivem.com

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