Hollywood-based entertainment technology company bBooth, Inc. (OTCQB: BBTH) is set to disrupt the entire Software-as-a-Service (SaaS), Customer Relationship Management (CRM), and sales lead generation software industry with its novel bNotifi platform. With bNotifi, marketers get two boons for the price of one. First, marketing reach is expanded with the employment of virtual representatives and, second, the message gets told with motion pictures, which, as we now know, are worth much, much more than a thousand words. The bNotifi technology has completely re-invented what a CRM, lead-generation tool should be in today’s video-centric social environment.
If, in today’s online marketing realm, content is king, then video must surely be the crown. A feature this month on Search Engine Watch (http://dtn.fm/xIl5F) predicts ‘that video will account for 69% of all internet traffic by 2017.’ It goes on to say ‘for brands, video content is a powerful way to introduce themselves, spread their message, promote a product, increase their reach, boost engagement, and explain their service.’
The company that eschews video in the marketing mix risks missing the boat. eMarketing reports that ‘during mid-2015, online video overtook social media relative to the amount of time spent per day online’. And a survey from HighQ confirms this: ‘…approximately 55% of Americans watch online videos every day, with the average American adult spending one hour and 16 minutes each day watching video on digital devices. Growth relative to this area has been staggering as consumers spent only 21 minutes per day watching online videos in 2011.’
bBooth CEO Rory J. Cutaia is certainly aware of these trends, but points out that ‘video marketing is no longer (just) about YouTube videos or brands distributing clips on social media’.
“More and more thought leaders have begun to recognize that targeted interactive video communications that track the level of viewers’ actual engagement is far and away more effective in generating, and more importantly, in recognizing hot sales leads,” argues Cutaia in a press release (http://dtn.fm/n5y1O).
The bNotifi platform originated from bBooth’s mall-based kiosks and mobile apps that were focused on talent discovery (http://dtn.fm/k9NfU). The technology has been improved and upgraded to a cloud-based, enterprise level SaaS platform, developed to address a much larger target market that includes celebrities and sports personalities, corporate users, consumer brands and media companies. The bNotifi technology represents a new innovative platform for CRM, lead-generation, advertising, fan engagement, and consumer brand activation.
Through fully integrated mobile, desktop, and web-based applications, the bNotifi technology provides push-to-screen, media-rich, interactive audio and video messaging and communications for higher levels of social engagement and interactive online training and teaching applications, as well as an enterprise scale lead generation and customer retention platform for sales professionals and others.
The bNotifi platform also includes a robust back-end administration console with data collection capabilities, among other features, designed to provide small, medium and large-scale enterprise users, among others, with the ability to send, receive and manage enhanced, media-rich, highly-engaging messaging for both internal and external communications.
In September, bBooth announced it had agreed to provide The Matrix Group, and its 890,000 independent representatives in affiliate organizations, with the bNotifi CRM and Lead Generation technology. And in October, The Matrix Group began a global launch of bNotifi, which will give its associates the power to engage customers and prospects in an entirely new, interactive media-rich format. Building on this progress, BBooth announced the release of bNotifi 2.0 earlier this month.
For more information, visit www.bbooth.com
