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eCareer Holdings, Inc.’s (ECHI) Strategy to Advance Newly Enhanced Job Site, Openreq™

eCareer Holdings is a developer and marketer of branded niche career content sites. The company’s goal is to provide effective job advertising platforms utilizing the latest technologies, addressing the growing demand for skilled professionals in specific sectors. eCareer opened the initial version of a site of this nature, Openreq™ (www.openreq.com), on January 1, 2013.

Openreq, an aggregator of human resources, staffing and recruiting professionals, is a content-driven career community featuring a plethora of career-relevant news, stories, videos and blog posts in what the company calls a “career-inspiring format.” The purpose of the content is to keep job seekers informed about their preferred industry, inspire them about their work, and offer information and opportunities for career advancement.

As with other job sites, job seekers using Openreq can create a profile, submit a resume and receive job alerts and matches. Similarly, employers can post jobs on Openreq and receive candidate matches and alerts. What sets Openreq apart from other job sites is its cutting-edge job matching technology.

Last month, eCareer re-launched Openreq to include superior technology and targeted distribution powered by RealMatch. Now, employers who post jobs on Openreq’s job board can receive “unprecedented outreach” to HR, staffing and recruiting professionals in the Openreq community and on the TheJobNetwork™, the largest recruitment ad network of job sites in North America. Openreq enables hiring managers to automatically screen, grade and rank applicants, and returns qualified passive job seeker matches in real-time from the site’s resume database.

TheJobNetwork reaches millions of active and passive job seekers each month. To maximize qualified response, jobs posted on Openreq are automatically optimized, distributed, and monitored as part of targeted ad campaigns. This results in higher rankings in search results, search engines and paid job sites – thereby increasing qualified response by an average 200%.

Real-Time Job Matching technology instantly matches job seekers to open postings based on their skill set, experience and preferences. This eliminates the need for seekers spend time keyword searching and browsing through hundreds of irrelevant job postings. Furthermore, since Openreq is part of TheJobNetwork, job seekers have access to job matches from any of the thousands of network sites.

eCareer’s business strategy is to provide users free access to the site. Revenue is generated through advertising, resume searches and a job board function. In a recent 10k filing the company states that it previously “strategically delayed sales efforts and initiated sales personnel layoffs in order to focus on the completion of the re-launched Openreq site and enhancements.”

With Openreq now firing on all cylinders, the company in its November 2014 shareholder update further explained its potential and strategy moving forward.

“It’s with great pleasure to report that the new software has really been a tremendous improvement and a leap in the right direction,” said Griffin Karr, client delivery manager.

According to the shareholder update, eCareer’s next step is building direct traffic to Openreq and adding value to the site. eCareer anticipates doing this by promoting the site via the company’s existing social network accounts and thousands of followers; launching a major email blast campaign; performing content marketing; and curating stories from reputable sources to create hundreds of credible backlinks and improve search engine presence/ranking.

“An important thing to note is that the above strategies are all functions we can perform in-house with our existing staff without hiring outside marketing or consulting firms and without incurring additional costs … the site and the technology is working and gives us a lot of confidence that we have turned a huge corner going forward with Openreq and we’re totally focused on ramping up sales and revenue,” stated Joe Azzatta, CEO and founder of the company.

Azzatta added that in Q1 2015, the company plans to bolster Openreq sales staff in Q1 2015; report Openreq, traffic, and revenue statistics; as well as launch www.cardiology.com for the cardiology sector.

To hear the full shareholder update visit www.vimeo.com/111577408

For more information on the company visit www.ecareer.com

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