Inergetics, Inc. (NRTI) Grabs Some Advertising Muscle Ahead of Big 2013 Brand Push

Inergetics, the nutritional supplement developer for the growing clinical health and sports supplement markets, reported today that the company has appointed award-winning outdoor advertising and marketing firm, AR James Media, Inc., founder, president, and CEO, James DeLucia, to the company’s Board.

DeLucia brings an impressive track record to the company, having cut his teeth on the floor of the New York Mercantile Exchange in the late 80′s, before going on to form ALX Energy, Inc., after holding membership in two divisions on the COMEX (1992) and NYMEX (1999). The experience garnered at AR James Media by DeLucia, which specializes in various “out-of-home” advertising mediums like transit shelters and junior billboards (even large format and digital venues), will serve NRTI shareholders well as the company continues to move the ball down the field with their lean muscle-building, clinically studied performance enhancing product, Surgex® sports nutrition formula, as well as the company’s full, upcoming product lineup.

DeLucia has also been providing overwatch in the state and municipal programs at AR James Media, which includes the kind of public bidding and relationship management activities that brought him directly into contact with government officials on a continuous basis, something which yet again proves he has the sort of inter-personal management skills the Board needs to knock it out of the park during the 2013 mass market brand push. DeLucia’s AR James Media firm owns and operates some 1k plus billboards throughout the New York/New Jersey metro market and is in a good position to deliver direct consumer engagement metrics, with time-tested and proven advertising infrastructure.

Given the status of ALX Energy as the premier brokerage services provider in futures and options for many top banks, hedge funds, utilities, and the like, it is clear the DeLucia also has the kind of in-depth knowledge of the finance end of things required to produce serious operational results at NRTI. Results like his having led ALX to obtaining the record for most volume in the Natural Gas prop month close ever executed in the entire history of the contract.

CEO and CFO of NRTI, Mike James, cited DeLucia’s exemplary performance as President and CEO of two successful start-ups, in addition to his obviously vast experience in the trenches of the advertising industry, as being ideally suited to the task of helping to take the Inergetics portfolio of brands to the next level.

With NRTI making the big push into mass markets, it is going to be quite handy indeed to have someone like DeLucia, with his boots-on-the-ground advertising know-how on the Board. 2013 could be huge for NRTI as the company moves to kick open a broader retail distribution door and bring a whole array of consumer brands, developed by the company to meet the exacting needs of highly active people, to a rapidly growing consumer segment.

To learn more about Inergetics, please visit www.Inergetics.com

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