The promise of nanotechnology and our growing ability to manufacture new products at the nanoscale continue to make their presence felt in the commercial environment, with innovative solutions cropping up across numerous industries as diverse as biomedicine and lighting. Whether we are talking about revolutionary developments such as nanoviricides that could be the virus-fighting smartweapons of the future, or more efficient and easier to place industrial/consumer grade lighting for our homes and workplaces, the sky is the limit when it comes to the emerging applications of nanoscale manufacturing.
One of the publicly-traded companies at the forefront of this space today is XLI Technologies (OTC: XLIT), which has exclusive licensing rights for the entertainment industry (as well as specific automotive applications) when it comes to distribution of the proprietary nanotech Printed LightSheets™ powered by Cru Global Innovations (http://dtn.fm/Ma0nQ) and manufactured by New Jersey-based Triton Solar (http://dtn.fm/Vj96R). Currently the only global supplier to offer high quality, highly efficient printed solar cells, lighting, and batteries, Triton Solar, with its specialized nanotechnology manufacturing capabilities, has opened a huge door for XLIT in the entertainment and automotive sectors, thanks to the unique characteristics of Printed LightSheets.
The nanotech manufacturing of these beauties allows them to bend, be folded, or even cut without disrupting their primary function, making the Printed LightSheets (which come with their own transformer to provide power) ideal for a variety of lighting roles that hitherto were essentially impossible. The primary focus for XLI Technologies thus far has been the movie business, where the company is providing cutting-edge solutions in advertising and promotions aimed at the theatres, such as backlit poster and display stand lighting, as well as the motion picture production end of the business, where it is offering studios, distribution companies, and advertisers similar options, using its full range of standard display sizes, such as mini billboard (48″ by 96″), backlit (27″ by 40″), versatile (24″ by 36″), placement (22″ by 28″), and spot (18″ by 24″).
Lighting up prominent display surfaces of all kinds and shapes that hitherto could not be used to draw the consumer’s eye with advertising, such as benches, garbage cans, or even the floor, is a potential brand presence goldmine, and XLIT is selling the picks and shovels. The idea of putting backlit movie posters on the walls is now a time-honored tradition in most theatres, but XLIT has given theatre operators a way to cheaply and easily put the same displays right on the floor (http://dtn.fm/sUY2r) via a simple, but robust setup, helping to illuminate walkways and also captivate audiences at the same time with a unique display that pedestrians will marvel at. This same powerful lighting technology can be used to more easily and efficiently provide illumination for traditional wall displays or to bring attention to display stands that feature film iconography.
This is a gigantic market, which pulled down a $10.8 billion 2015 domestic gross (according to Box Office Mojo), up 3.7 percent from the MPAA’s official 2014 figure of $10.4 billion. MPAA figures for 2014 put the global box office take at around $36.4 billion on a hearty increase from China, which was up 34 percent year-over-year to become the first international market to exceed $4 billion in box office draws. This should give investors a clear picture of the global market potential for such lighting solutions, and the North American market where XLI Technologies is currently focused is particularly notable due to the vast majority of screens being tied to just the top four sector operators – Regal Entertainment Group (NYSE: RGC), AMC Entertainment (NYSE: AMC), Cinemark (NYSE: CNK), and Carmike Cinemas (NASDAQ: CKEC).
One need look no further than hot properties such as Disney’s (NYSE: DIS) Star Wars: The Force Awakens, to understand the market potential for XLIT. This single film currently has a domestic gross of over $880 million (as of January 25) and has done another $1.06 billion in the international market, making it one of the highest grossing films of all time, with just under $2 billion in global box office receipts.
The company’s recent debut of a turnkey advertising revenue program for theatres using the 24″ by 36″ Printed LightSheet, where XLIT sets up advertising sales for every placement sold, is an enticing draw for theatre companies, and one which should bring in many new clients for the company, as it generates significant recurring revenue without additional costs, while also promoting additional advertising sales. This program makes it easy for the theatre companies to adopt Printed LightSheet technology by offsetting capital outlays on the hardware and leading to profitability within the first three weeks of rollout. The program is similarly beneficial to XLIT, of course, yielding commissions and margins from the ad positioning opportunities the company creates in the process.
The unique value proposition of Printed LightSheet technology represents a significant efficiency upgrade as well when compared to existing solutions, efficiency that was recently documented by an independent third party entertainment and event production company, which specializes in supplying state-of-the-art lighting technologies to the industry. The independent test findings were even better than initially expected by XLIT and confirmed that not only do the units output roughly 800 lumens for 0.0625 Watts per square foot, they offer 100 percent light coverage with color temperatures of 4000K and 5800K, making them ideal for a variety of uses, from indoor or outdoor advertising, to displays, and reading.
In additional movie business news, XLIT’s wholly-owned Bosch International subsidiary recently secured a key marketing rights agreement with in-theatre video advertising platform TrailerSpots, which produces 30-second “Directed Imagination“ spots (http://dtn.fm/b9Ajq) that can be run in any theatre and which play just after the commercials and before the theatrical trailers. Using all of the same in-theatre audio and video enhancements (including 3D) as the theatrical presentation, and presented in the same format and quality as the trailers, these highly engaging spots can be produced in-house by Bosch Technologies or utilize existing content. Since this timeslot is essentially universal across all theatres in North America and is typically used by the theatre company to plug their own brand or orient audiences to commonsense film-watching protocols, such as shutting off cell phones, there is a huge advertising opportunity here for XLIT. This is an opportunity which the studios’ marketing people should be clamoring for, as they won’t even have to pull the unique TrailerSpots when the film actually comes out.
Because Printed LightSheets can be cut and bent into almost any shape imaginable and are thus perfect for creating applied/embedded surface lighting in the automotive sector, XLIT is also emphasizing this sizable market moving forward. With offerings that range from exterior surface lighting like hood wraps and quarter-panel lighting, to customized advertisements and promotions like a company logo made out of Printed LightSheets, XLIT is in the pole position when it comes to making big waves in the automotive industry. These same products can be used for interior lighting as well, giving automotive manufacturers and aftermarket retailers the ability to create eye-popping illuminated headliners, as well as seats, floormats, interior door panels, and even custom displays.
Given the versatility of Printed LightSheets – which can be used in almost any configuration or shape, from 1” by 1” panels up to 800 square foot units, as well as their incredible durability in almost any weather condition thanks to the nanomanufacturing process – XLIT has another big opportunity in customized applications. From light-up benches in an industrial park or corporate compound, to backlit walls and interiors in the airline industry, there is a massive/untapped custom market for Printed LightSheets in addition to the core target markets of the film and automotive industries. A customized application market delimited only by the end-user’s imagination.
Take a closer look, visit http://xlitechnologies.com/
