- Company has drawn more than 450 million players to its portfolio of 300+ mobile games, with player life time values (LTVs) exceeding the cost of player acquisition on certain titles
- TAPM schedules launch of three new full-featured titles in first two quarters of 2018
- By 2020, mobile gaming market is expected to account for more than half of the total games market, which hit an estimated $108.9 billion this year
Tapinator, Inc. (OTCQB: TAPM) has been successfully growing within the surging mobile games market through its introduction of both licensed and original IP across its portfolio of 300+ games, which have attracted more than 450 million players. One such license is the ROCKY™ mobile game, which the company developed in conjunction with MGM studios. Revenues are generated by consumer app store transactions and branded advertisements.
TAPM is a New York City-based company that builds mobile games for the Apple iOS, Google Play, and Amazon App Store platforms. Its team of developers and marketers uses a proprietary and profit-driven set of processes focused on gaming category, player retention and projected profitability. It is currently experimenting with both virtual and augmented reality as these newer markets begin to take hold.
The opportunities for growth within the mobile gaming market are immense, with Newzoo Research’s ‘Global Games Market Report’ projecting that mobile games will account for more than half of the total global market by 2020 (http://dtn.fm/vFM24). The total gaming market was projected to reach $108.9 billion this year, Newzoo reported. It also estimated that mobile gaming reached $36.9 billion in 2016 (http://dtn.fm/NnQ3i).
What makes TAPM unique is that it focuses on a quantitive approach to generating shareholder value, instead of beginning the game development process with an emphasis on creative alone. Ilya Nikolayev, Tapinator’s founder and CEO, said that TAPM prioritizes games with higher player retention and projected profitability, keeping an eye toward the metrics that show a game can profitably acquire new players. The company applies a pragmatic, profit-oriented strategy in order to ensure that its games are successful in attracting players, and it looks to create series of games from its most successful projects.
Additional keys to Tapinator’s success are rapid development and a commitment to constant improvement of its more successful titles. TAPM has also developed a marketing ecosystem that allows the company to cross-promote its large player base from older titles to its newer game launches. Tapinator uses this proprietary player base to acquire between 350,000 and 400,000 new player downloads daily with no spending on external marketing, Nikolayev said in an interview with Forbes (http://dtn.fm/TcAd1).
For more information, visit the company’s website at www.Tapinator.com
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