The Guitammer Company and NHRA are teaming up to bring the excitement of NHRA Mello Yello Drag Racing straight to your living room. The companies signed a multi-year marketing agreement, where Guitammer will deliver the first-ever tactile enhanced sports show to NRHA’s national audience. The milestone event will go down during the NHRA Mello Yello Drag Racing Series telecasts on ESPN2.
Gary Darcy, NHRA’s senior vice president of sales and marketing, remarked, “NHRA is the fastest, most powerful motorsports on the planet. It is also the most sensory sport and through this innovative technology, fans will be able to ‘feel’ the cars in their living rooms. This provides a great way for NHRA to connect to our fans at home and give them a taste of the ‘real experience’ of attending an NHRA Mello Yello Drag Racing Series event.”
The partnership also calls for Guitammer, which is known for its “ButtKicker” and “4D Sports” brands, to have an interactive display in NHRA’s Manufacturers Midway. The display will feature demonstrations of its “4D Sports powered by Buttkicker” technology and products, and will advertise elements in the ESPN telecasts.
“We believe this is a significant milestone in our efforts to commercialize our broadcast technology,” said Mark Luden, Guitammer’s president. “NHRA is an ideal starting point for us and we are very committed to providing new ways to bring the thrill of racing to the fans at home.”
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