Companies that are pioneers, breaking new ground, perhaps even defining new industries, are almost always based less on a desire for money than a passion for a particular field. The Guitammer Company is an example. The company was founded by Ken McCaw, an accomplished bass player, composer, and producer, now on the Board of Directors. His personal passion for making music led him to tackle a common frustration experienced by bass players and drummers. He wanted to actually feel the low end frequencies without having to increase stage monitor volume so loud that it disturbed the rest of the band.
He turned to sound and equipment expert Marvin Clamme, a former sound engineer for Tom Jones, Merle Haggard, the Beach Boys, and others. Together they were able to develop magnetically suspended audio transducers, now marketed under the ButtKicker® brand, that were able to successfully transform low-frequency sounds into physical vibrations, essentially sounds that could be felt rather than heard. They eventually obtained a patent for the technology and began introducing the world to this new perceptual dimension.
It wasn’t long before the technology began to catch on, and today it is used for tactile chair vibrations by some of the biggest entertainment companies in the world to enhance the consumer experience at movies, live performances, and other entertainment settings, including Disney, IMAX, and AMC. With over 10,000 seats and 86 different locations in 11 countries now enabled, it appears to be an idea whose time has come.
One of the markets where Guitammer is growing most rapidly is China, a nation where cinema sales are growing at 6% per year, and where approximately 10 new screens go up every day. China now exceeds Japan in cinema sales. It’s also where Guitammer recently announced that it has landed its eighth theater installation, with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing. Lumiere Pavilions is known for developing high-end cinemas in China.
For more information, visit www.Guitammer.com
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