True 2 Beauty, Inc. (TRTB.PK) Takes on Big Pharma with a Natural Solution

At the heart of True 2 Beauty’s growth are two products, LibiGrow and LibiGirl, male and female sexual enhancement products which, unlike other such products, are a complex mixture of 100% natural ingredients. The products, developed based on laboratory testing, are said by the company to be regarded as the most powerful over-the-counter herbal sexual supplements on the market.

One key to their success is the fact that their products address a wider demographic than the major players in the sexual enhancement market, such as Viagra (the erectile dysfunction drug sildenafil, sold by Pfizer). While ED products focus on an aging male population, True 2 Beauty products aim at both men and women in the 18-45 age group.

The company already distributes both online and in 10,000 convenience stores, and recently signed a distribution deal with Kretek International for exclusive distribution rights in the U.S. and Canada. Kretek has discontinued sales of a competing sexual enhancement product, and will now distribute True 2 Beauty products to its network of 40,000 nationwide locations, including tobacco and sundry products stores.

True 2 Beauty, which has been producing roughly 1 million pills per month, expects to be turning out up to 20 million pills per month by the end of 2011, with the installation of advanced packaging equipment at its new California location. The company also plans to scale up its marketing efforts, with celebrity endorsements, event sponsorships, television and print ads, generating corresponding revenue increases in 2011 and over the next several years. In addition, by also ramping up direct-to-consumer online sales, and simultaneously reducing per-unit production costs, margins are expected to increase significantly.

The company also sees itself riding a wave of growth in the greater sexual enhancement market, as people of all ages look for natural alternatives to expensive and invasive drugs.

For more information, visit www.Libigrow.com

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