With an estimated $31.45 billion in mobile advertising spending accounted for last year and an expected 34 percent growth in 2015, finding channels to connect consumers with services continues to be a diverse and imperfect procedure throughout the mobile market. The relative difficulty in measuring the success of mobile campaigns has kept Fortune 500 companies largely on the sidelines in concern to mobile advertising, leading to a market dominated by acquisition-focused advertisements with minimal focus on brand recognition.
WordLogic Corp.’s (OTCQB: WLGC) patent-pending REACH™ advertising solution looks to build upon the trend of acquisition-based marketing with a convenient twist. Using the company’s award-winning predictive keyboard technology as a hub, REACH™ allows users to search through partner company databases instantly with unique advantages, such as location-aware indicators, designed to set it apart from the global pay-per-click advertising market. With instant access to directions, restaurant listings, ratings, travel information and a host of other data offered within the iKnowU keyboard app, advertisers have the ability to speak to potential clients with the help of location and context aware data. By formulating a native solution, users are statistically more likely to continue to focus on the company’s advertising partners without the need to exit their predictive typing solution.
To date, agreements with Groupon Partner Network (GRPN) and Yellow Pages are in place to provide deal directories directly to potential customers with the added benefit of secure access to typing trends and location information to measure campaign effectiveness. With the mobile advertising market currently being dominated by app developers backed by large amounts of venture capital, WordLogic’s integrated advertising solution has the potential to revolutionize the rapidly expanding sector.
With its recent intellectual property agreement with General Electric (GE), an Apple, Inc. (AAPL) approved version of its well-reviewed iKnowU keyboard released for iOS8, and new advertising partnerships reportedly in the works, WordLogic will look to continue to build a strong advertising network within its current framework in the upcoming months.
For more information about on the company, visit www.wordlogic.com
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