The input and raw computing power limitations of mobile devices like phones and tablets has created a boom market for the power of WLGC’s predictive text technology, which enables a faster, more intelligent, and easier way to type on touch screens. iKnowU actually pays attention and studies the text that is being input, leveraging a powerful proprietary engine to rapidly offer guesses as to what the user wants to type, highlighting the next most likely used letters and showing buttons with the most likely words or phrases as well.
Selling its predictive text technology since as early as 2001, WLGC has carved out an enviable IP position in the area and is going strong with their latest effort, a release of their award-winning iKnowU Gen4 keyboard enabled with the company’s proprietary REACH™ technology. REACH takes the already revolutionary predictive text/phrase and word chunking technology in the iKnowU platform and supercharges it with the ability to pull in a vast array of contextually related data. The ease of use/improved functionality that comes with not having to exit the core app being run by the user in order to grab data from web sources or other device locations, transcends the clumsy, laborious experience common for most mobile users when putting together an email or text message that contains items like email addresses, specific locations, or other complicated text the user might like to cut and paste.
The ability to input an entire sentence in the time it typically takes most mobile users to put in a single word, makes the iKnowU keyboard’s predictive technology a real time saver, but REACH takes it a step further and allows the user to quickly grab data from a web source or another app without switching apps, by “reaching” into those sources via the integrated panel. The seamlessness of this functionality obliterates the current paradigm and will likely save many fingers from being cramped by hours of tedious texting. Being able to rapidly grab data from calendars, maps, Dropbox, email or other sources, while in the midst of typing a text message, fluidly composing things with ease, is not something smartphone and tablet users are accustomed to. This level of rapid functionality in an on-screen keyboard almost seems too good to be true until one has actually used it, after that it seems second nature and most users wonder how they ever got along without it.
A clear indicator of the company’s strong IP position in predictive text can be seen in their recent initiation of litigation against SwiftKey developers TouchType Ltd., whose extremely popular eponymous app is alleged in the patent infringement suit as violating one of WLGC’s key IP positions (patent #8552984). With over a decade developing some of the most groundbreaking intuitive keyboard technologies available today and significant skin in the game, WLGC has moved decisively to assert their leadership and defend the considerable investment of time and resources that is evident in their patent portfolio. iKnowU is the only real contender for SwiftKey at the moment and SwiftKey’s awareness of WLGC’s patents, as well as the breakdown of license discussions between the two companies that had been taking place, is a clear indication to many analysts that upstart SwiftKey knows they are plucking at the master’s wreath here.
Mobile users would like to do anything and everything desktop users can do. Indeed, many of us are both and understand this problem implicitly. The problem is usability and that’s what makes WLGC so attractive as a company, both from a short term and from a longer-term growth perspective. The potential of predictive text technology has yet to be tapped fully and WLGC has already put together a compellingly robust set of high-performance offerings in the field while staying mindful of the end user’s privacy, a combination that should continue to produce bottom line results for shareholders as the technology matures further and more of the market seeks out/embraces such time-saving and intuitive technology.
The company’s patent-pending, context-aware, REACH Advertising Search offering lets users search in a dynamic fashion as well, all without leaving the app they are using, via the iKnowU keyboard overlay. Timely, location-aware search for mobile that is context-driven changes everything when it comes to transforming the mobile experience for end users. Unprecedented levels of intuitive accessibility for users is just the beginning of the revelation though, as the impact for the gigantic global pay-per-click ad market is even more profound.
The first real-time keystroke driven contextual and location-based marketing solution out there, REACH gives advertisers, marketers and device developers a sweeping new way to generate revenue without other apps or external technologies. Partnerships with deal consolidators like Groupon, Inc. (NASDAQ: GRPN) also represent a developing revenue stream for WLGC and the eventual impact for consumers, who can become aware of and benefit from a wide variety of local deals, will likely continue to drive the bottom line for such partnerships in years to come.
Learn more about WordLogic by visiting their website at www.wordlogic.com
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