ZBB Energy Corp.(ZBB) Announces Plans to Join the National Alliance for Advanced Technology Batteries (NAATBatt)

ZBB Energy, a leading developer of intelligent power and energy management technologies, announced that it will be joining the National Alliance for Advanced Technology Batteries (NAATBatt). The alliance will be holding an Annual Conference and Symposium on January 16-18, 2013, in Austin, Texas, where ZBB Energy will present “Ensuring Reliable Power in Unreliable Environments,” which highlights the enabling capabilities of ZBB’s comprehensive power control and energy storage technologies.

NAATBatt is a not-for-profit trade association of foreign and domestic corporations, associations, and research institutions focused on the manufacture of large format advanced batteries for use in transportation and large scale energy storage applications in the United States. Members range from advanced battery and electrode manufactures to material suppliers, vehicle makers, electric utilities, equipment vendors, service providers, universities, and national laboratories.

NAATBatt’s core missions are to grow the North American market for products incorporating advanced energy storage technology and to reduce the cost of those products to U.S. consumers. The core missions of NAATBatt are closely related. NAATBatt operates under the principal that the high cost of electrochemical energy storage, when compared to other technologies, serves as the primary barrier to widespread adoption of large format advanced battery technology. NAATBatt advocates for the adoption of public policies and the development of new technologies and industrial standards that will help reduce the cost to consumers of large format advanced batteries and the products that use them.

NAATBatt provides a platform for its members to work together across industry boundaries in order to address the challenges posed by the adoption of large scale electrochemical energy storage. NAATBatt programs aid in the advancement of energy storage technology and help promote best practices among industry members. NAATBatt helps make the advanced battery industry more efficient and successful by sharing networking opportunities and better information about the North American market for those companies that wish to serve it.

For more information on ZBB Energy, visit www.zbbenergy.com

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